Pricing decision of a dual-channel supply chain with different payment, corporate social responsibility and service level

Strategies such as price, CSR, and service have an important impact on enterprises supply chains. This paper proposes a two-echelon dual-channel chain composed of manufacturer retailer. Considering the product pricing, CSR level, level in chain, this employs Stackelberg game to depict participants’ optimal decisions analyze influence explanatory variables decision with retailer’s payment methods. The results state that market share, financing interest rate significantly pricing all participants chain. In addition, strategies are also affected by discount advance payment, rate, return investment, opportunity cost rate. incorporates into objective function, considers variety retailers’ methods, enriches chain’s model, is great value scientific decision-making sustainable development